Position Overview:

This position is available as a hybrid or on-site role at one of our HQ locations in Amsterdam or Tutzing (south of Munich). We welcome applications from all qualified candidates, regardless of gender identity.

We're looking for an Organic Growth & Content Manager to fuel our demand generation engine. You will be the architect of our organic presence, balancing the technical precision of SEO/AEO with a creative flair that makes our brand unforgettable. 
At Lobster, we don’t just "shell" out information; we engage our audience with wit and wordplay. Your mission is to translate complex data integration into compelling business narratives - and yes, we expect you to be a master of the "pun-chline" to ensure our content is as memorable as it is discoverable.

Ready to make an impact?

You’ll get to take ownership of:

Strategic Content & Brand Voice

• Brand Voice Architecture: Infuse the Lobster brand voice - including clever wordplay and puns - across all technical and business content to increase brand affinity.
• Creative Hook Development: Craft high-engagement headlines and social hooks that turn dry data topics into "must-reads" for business leaders.
• Strategic Video Production: Lead the strategy and scripting for short-form and long-form video content (e.g., LinkedIn "explainer" videos, product teasers, and "Expert Bite" interviews). You will ensure these videos are optimized for "Video SEO" and provide high-value "Information Gain" for both humans and AI algorithms.
• Full-Funnel Creation: Produce blog posts, case studies, whitepapers, and email campaigns that directly drive pipeline growth and customer expansion.
• Narrative Translation: Simplify complex automation solutions into business value narratives for non-technical decision-makers.

SEO & AEO Management

• AI-Powered Discovery (AEO): Implement Answer Engine Optimization strategies to maximize visibility in AI search (Perplexity, ChatGPT, Gemini) and Google’s AI Overviews.
• Technical SEO Ownership: Manage website structure, metadata, internal linking, and schema markup to ensure we are "crawlable" by both bots and AI agents.
• Growth Analytics: Monitor website performance and conversion paths to turn organic traffic into qualified leads.

Content Distribution & AI Workflows 

• Repurposing Engine: Transform single high-value assets into multiple formats (social posts, scripts, templates) to maximize reach.
• AI Acceleration: Leverage AI tools to increase content velocity while maintaining high quality and human authenticity.

We’d love to meet someone with:

• 5+ years in B2B SaaS content marketing with a focus on demand generation.
• SEO/AEO Expertise: Proven track record in traditional search and a deep understanding of the emerging AI search landscape.
• Brand Voice Mastery: Demonstrated experience building a distinct, witty brand voice that stands out in "dry" software markets.
• The Wordsmith Factor: A portfolio showing you can use humor and puns to make technical topics engaging without losing professional credibility.
• Proficiency with AI tools for content creation, editing, and optimisation.
• Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, Google Analytics)
• Familiarity with website World Press CMS and basic HTML/CSS
• Experience with content management systems, HubSpot, and analytics tools
• Track record of meeting quantitative content performance goals
• English proficiency

You can look forward to:

• Opportunity to work flexibly from home 
• Modern offices in Germany and the Netherlands 
• A personal Learning & Development budget 
• Up to 20 days of remote work per year from any EU country 
• Company Pension plan 
• 30 vacation days a year 
• Location-specific benefits packages (your recruiter will be happy to provide more details during your first chat) 
• Company-sponsored business travel

 
For this role, we are open to working with specialists based in Germany or the Netherlands. 

If you’re excited about this role but don’t meet every qualification, we encourage you to apply!  
 
Lobster is an equal opportunity employer. We are committed to fostering a diverse and inclusive environment where empathy and respect guide our interactions. 

About us

Lobster is a pioneering no-code software company that enables organisations to unlock the full potential of their data. Its comprehensive Data Platform allows companies to integrate, manage, and automate data efficiently, while its Data Network facilitates secure and seamless data exchange between partners and systems. From connectivity to consumable Data Products, Lobster’s solutions empower businesses across industries to stay agile and competitive. With a presence in DACH, the UK, France, Scandinavia, and the Benelux region, Lobster serves over 2,000 customers globally.